Fundes Sub Brands

Branding & Illustration

New Ventures, New Brands.

Brief

FUNDES is a Latin American consultancy that helps micro, small, and medium-sized enterprises integrate into the value chains of large companies. We had previously redesigned their brand identity, and for this project we created a visual system for their new business ventures. These included FUNDES Solutions, FUNDES Insights, and FUNDES Strategy. These sub-brands needed to be distinct yet still feel connected to the overall FUNDES brand.

Our Process

We created three sub-brands for the new ventures based on the original logo. Using its structure allowed us to name the new business ventures alongside their original brand. This helped maintain a level of consistency and clarity for anyone interacting with the company.

Each sub-brand was also given its own colors, based off of their original color palette, making each venture instantly recognizable and distinct. Finally, we created a series of illustrations that lived within these color palettes that could be used across their branding and marketing materials, adding a sense of fun and playfulness to the overall brand.

Client: Fundes
Services: Art Direction, Brand Design
Logos Fundes
New Logotypes
Illustration Fundes
Letterhead Sub Brands
Branding for Sub Brands
Animation Colors
Branding for Sub Brands
Editorial Materials Fundes
Branding for Sub Brands
Logotype Insights
Letterhead Fundes