About Us

We are Design Etiquette. We connect people and brands with the power of design.

Illustration Costa Rica

We build brands with exceptional design and brilliant thinking.

Design Etiquette is an independent design studio specializing in branding, packaging and web design. We help brands establish and own their unique identities with effective and intelligent design solutions. At the heart of everything we do is a clear and concise strategic approach, ensuring all our work does the important task of building your brand.

After completing her Masters in Visual Design from Scuola Politecnica di Design in Milan, Italy, Mariana Pacheco founded the studio in 2009. Our focus has always been on delivering the highest quality creative work, together with personalized service, so we can help you take your business to the next level.

We make work that gets noticed.

Based in sunny Costa Rica we’ve won business from clients all over the world. Not only that, but our work has been featured in a number of online publications and books including:

Logo Lounge 11
Logo Lounge 13
Taschen Logo Design
FeedMe! Book
PencilCase Book
For Print Only
The Dieline

Our Services

Brand Strategy

Market Research & Insights
Brand & Marketing Strategy
Brand Personality


Brand Identity
Brand Guidelines
Packaging Design
Social Media Marketing

Web Design

UI / UX Design
Front-end Development
Shopify / E-Commerce
Website Management

Lets Work Together

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