A fun brand identity, which speak to the enjoyment of training your pets.
Ethos is responsible for diagnosing, treating, and preventing behavior problems in domestic animals, especially dogs and cats. They approached us to design their brand identity. They wanted to differentiate themselves from other veterinary and pet brands with an energetic look.
Starting with the logo, we incorporated a cat and a dog, as these are the core focus of Ethos’ work. The dog is balancing three balls on its nose, depicting the level of training that Ethos provides. The cat and dog are placed facing each other in a friendly posture, representing the harmony that Ethos can bring to your pets.