Brief:

FUNDES is a Latin American consultancy firm that specializes in the development of micro, small and medium enterprises (SMEs), integrating them successfully and sustainably in the value chains of large companies. They asked us to redesign their branding system in an effort to make their brand more up-to-date and their business strategy more efficient.

Our Process:

We modernized their logotype and changed its color palette to make the brand more business-driven and modern. We created grid systems for their various materials and designed different patterns that are inspired in traditional aboriginals’ stamps.