Tools improves children’s development and education by offering different services such as psychology, occupational therapy, psychopedagogy, and speech therapy. They asked us to redesign their logotype and create a visual system for their brand.
We started by analyzing their current logotype and improving its form: we balanced its white space, corrected its kerning, and reshaped its typography, making it more approachable.
Their color system was combined with a secondary palette making the brand more versatile. Each color pairing represents one of their services, making it easier for children, and parents, to identify their consulting rooms. This color scheme creates a clear division for the information shared on their social media channels.