We started by updating the typography and chose a clean, modern, sans serif font. We also modernized and stylized the pineapple, making it more iconographic and interesting to look at. For the primary logo we created a main badge, which would then be adapted into a series of badges for various different communications and uses. This helped create a unified and consistent theme whilst adding variety to the brand.

Lastly, for the brand’s color palette we took inspiration from the buildings of Roatán itself. We selected a palette of bright, pastel colors to give the brand a relaxed and inviting feel, like every good beach hotel should have. The overall effect was an updated logo and brand that was as inviting as the hotel itself.