Better design, better learning experiences.
GAIA is a business that offers mediation services and legal advice. They believe conflicts are always present at some point in our lives, but with the right tools, their clients can learn to solve them in the best way possible.
For this brand identity, we wanted to create simple and clean graphics. For starters, we designed a custom logotype with a very minimalist look, that we paired with soft but friendly colors.
We wanted the brand to reflect the positive outcome of mediation when dealing with difficult situations. The photography style shows optimistic imagery, with bright saturated colors, making their brand and services more approachable. Our solution focuses on positivity to differentiate the brand from their competitors in its niche.