Your company has evolved.Has your brand kept up?
If your product has gotten better, your team has grown, and your clients have gotten bigger—but from the outside, people still see an older version of your business—that gap can affect who trusts you, what they think you’re worth, and whether they choose you at all.
BEFORE YOU REDESIGN THE BRAND, DECODE IT.
WHAT WE ANALYZE
A 360° view of your brand.
01 — Perception
Understand how your brand is perceived from the outside—and where that differs from how you see yourself.
02 — Position
See where you stand in the market, the competitive landscape around you, and where opportunities may be hiding.
03 — Relevance
Get a clearer picture of the customers that matter most and what influences their decision to choose you.
04 — Direction
Turn everything we uncover into clear priorities: what to keep, what to change, and what to do next.
You'll get a point of view, not just a report.
We turn the findings into clear direction, so you can make better decisions about your brand. You’ll see where it stands, where it could go, and what matters most.
What’s included in your Brand Intelligence Report:
– Executive diagnosis
– Competitive landscape
– Audience and customer intelligence
– Positioning and messaging assessment
– Search + AI visibility
– Content and authority opportunities
– Offer and commercial analysis
– Reputation and proof assessment
– Website and conversion diagnosis
– Strategic priorities
– 30 / 60 / 120-day roadmap
– Longer-term direction
PROCESS
From assumptions to evidence.
01
Founder Intake
We start by understanding how leadership sees the company—its customers, competitors, strengths, challenges and ambitions.
02
Independent Research
Then we investigate the market without allowing those assumptions to dictate what we find.
03
Brand Intelligence
We analyze the evidence across nine interconnected areas.
04
Strategic Synthesis
We connect the findings, identify contradictions and determine the highest-leverage opportunities.
05
Your Report
You receive the findings, recommendations and prioritized roadmap.
Decode Better
Before you reposition, redesign, or spend more on marketing, understand where your brand actually stands.
ABOUT DECODE
A few questions, answered.
Decode is a Brand Intelligence report by Design Etiquette that examines how your company is positioned, perceived and discovered across your market. It brings together customer, competitor, positioning, reputation, search, AI visibility, content, offer and digital-experience intelligence to help leadership make better brand decisions.
A traditional brand audit often focuses primarily on the brand itself—its identity, messaging and consistency. Decode looks at the broader system around the brand, including customers, competitors, positioning, reputation, search, AI visibility, offers, content and digital experience. The goal isn't simply to determine whether the branding is good. It's to understand whether the brand is helping the business become what it wants to become.
Not necessarily. That's one of the questions Decode is designed to answer. The research may indicate that your identity needs to change, but it may instead reveal a positioning, messaging, visibility, proof, offer or conversion problem. We diagnose before prescribing.
No. Decode is a diagnostic and strategic engagement. If the research indicates that a rebrand, website or other implementation work is needed, Design Etiquette can scope that separately.
Before you invest in a rebrand, SEO, AI visibility or a new marketing campaign, Decode gives you a clear picture of where your brand stands, where the opportunities are, and what deserves your attention.
Technology and AI are part of our research and analysis process, alongside human research, strategic interpretation and design expertise. The value isn't the tool. It's the judgment.
It is most useful for established or scaling companies facing a meaningful brand or business decision—for example, growth, repositioning, a new market, a possible rebrand, changing customer expectations or a disconnect between the company you've become and the way the market sees you.
You can use the report and roadmap with your internal team or existing partners. If the research identifies work that Design Etiquette is suited to solve—such as positioning, brand identity or digital experience—we can scope that separately. The report does not obligate you to hire us for implementation.
The investment for Decode is $3,500 USD.You'll receive a comprehensive Brand Intelligence report covering your market, competitors, customers, positioning, visibility, reputation, offers and digital experience—along with clear strategic recommendations and a prioritized roadmap for what to do next.
